Yeah I recognized that point. Fair enough. I just wanted to provide the counter-point that people built BMW's long before any 15 year old WRX owner with a BOV slapped a JB4 onto an N54 lol. It is a large segment of the market that manufacturers are trying to capture though. Shit even Camry's and Elantra's have sports packages now lol.But this was all fringe activity. In the traditional BMW world, engine swaps were far more common way to power (and even that, hardly mainstream). With the N54 mainstream performance offering, it opened a market that hadn't previously existed with BMW's. The biggest proof for me, personally being a 30-year BMW guy ... is the amount of enthusiasts I've met that are not the traditional long-time BMW owners but instead the WRX/Evo/Supra/3000sti/V8 crews that unlike traditional BMW owners, live and think in the 2-4x stock power street car world. Not to mention all the drag guys ... never met them at traditional BMW events. I think that's what @Rob09msport was pointing out, or at least how I read it.